![]() Starting with WandaVision, which debuted recently, quite a few MCU shows are heading to Disney+ as well, with The Falcon and the Winter Soldier up next. That is good news as Hasbro also handles Marvel as well. Hasbro recently extended its contract with Disney. That will provide plenty of merchandising opportunities. Shows such as Andor, Obi-Wan Kenobi, Ahsoka, Rangers of the New Republic, The Acolyte and The Book of Boba Fett are all on the way. Not only is The Mandalorian season 3 set to begin filming in a few months but Disney+ is going to be home to many future Star Wars projects. The good news for Hasbro and Disney is that this money train is going to keep on rolling. Hasbro is one of Disney's largest strategic partners in enabling fans of all ages to engage in the brands in a physical goods form." "We see the rapid subscription growth, globalization of Disney+ and the access to Disney content for new audiences as a key catalyst driving consumer product demand. ![]() Stephanie Wissink, managing director at research firm Jefferies, had this to say. That lines up with the reported spike in sales. Hasbro is said to have had difficulty keeping Grogu merch in stock. But heading into season 2, they were able to capitalize in a big way. This prevented Lucasfilm, and its partners like Hasbro, from creating merchandise in advance. Baby Yoda was kept entirely under wraps during the show's first season until his surprise debut in the first episode. "Eventize" they did with The Mandalorian season 2. And that tipping point means that you have tens of millions of people watching a piece of content over a given early period of time that allows us to 'eventize.'" "What's been great for our business is that streaming content is now being enjoyed by so many people, it has really hit a tipping point.
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